Restaurants

Rules.

British game · Covent Garden · $$$$ · Icon · must-visit · verified

34-35 Maiden Lane

Historical, iconic. Go for a late night negroni.

Jeff's note

Rules

Rules sells more game than any other restaurant in the UK, on an exclusive line to estate game dealer Andy Dent, from a dining room it has occupied on Maiden Lane since 1798 (CNN, July 2026).

Why go

Thomas Rule opened it as an oyster bar in 1798 and it has never moved or closed, which makes the kitchen's specialty a matter of 228 years of practice rather than a theme (venue site; CNN). Ricky McMenemy runs it now, and his tenure is the reason it still works: he arrived as manager in 1993, when "the food, service and the decor was tired," spent half a million pounds ripping out a kitchen he calls "Dickensian," and bought the place in 2022 (CNN). His stated aim is that Rules never be "fossilized, or set in aspic." The menu holds the line all the same: Dorset crab, potted shrimps, Uig Lodge smoked salmon off the Isle of Lewis, roast rib of beef for two, and the pies. Through the Second World War it opened two hours a day on rationed meals and served wild grouse, roe deer, pheasant and rabbit, none of which the ration covered (CNN). Upstairs is a separate room, the Winter Garden cocktail bar, where ten house recipes are built on a base spirit and two to four flavorings, some of them reaching for the no-longer-made Cinzano Orancio, under the house doctrine "Don't try to be clever, just focus on making great drinks" (venue site).

Order this / avoid

  • Order: the steamed steak and kidney pudding, with the oyster. Harden's diners are unequivocal: "the beef pudding with an oyster? yes please, it's as good as it gets," and describe it as "superb, suet-encased, served with extra gravy" ref. Start with the potted shrimps or the duck rillettes with armagnac chutney, both of which Camilla Long rated in February 2026 ref. In season, the game, though Harden's warns it is "always good if a bit expensive." Drink a black velvet upstairs.
  • Avoid: the roast crown of mallard. Long had it pink with salsify, mushrooms and quince and her whole verdict was "It's fine." Also do not wear shorts, since the doorman will not let you past into the upstairs bar (CNN).

What locals & experts say

  • Camilla Long, The Sunday Times (Feb 2026): in her first review as the paper's critic, sent to Rules by custom, she describes a confidence "so rare in restaurants as to be almost erotic," and a room "a bit wayward and leery, about six months from needing a serious refit. But then, when you're over two hundred years old, why make any effort? Bothering about loos is common, isn't it?" On the plate: "Acres of succulent brown food, game, shrimp, puddings. The main cooking method seems to be 'imperial fug'." Quoted in Harden's Review of the Reviews, 9 February 2026. ref
  • Harden's diners' survey (2026): food 3 out of 5, service 4, ambience 5, average GBP 88 a head. "Proper old-school dining and a style of service rarely found nowadays." On the tourists: "Of course the tourists flock, especially Yanks, and have for decades, get over it." And the tip most people miss: "there's also a super bar upstairs that too many customers ignore." ref
  • Ricky McMenemy, owner, to CNN (2026): "I'm now on the fourth generation of some families coming in that I've served." He also says Rules "seduces people." ref
  • The historical dissent: the 1975 Good Food Guide complained the waiters were "out of sorts with life," and another reviewer of that era wrote that the vegetables "tasted as if preserved since 1798" (CNN). Worth knowing that the reverence is recent.
  • Local rec: Jeff has it as historical and iconic, and his move is a late-night negroni. REAL.

Good to know

  • Timing: lunch and dinner, seven days. Game is a seasonal menu, so autumn and winter are when the kitchen is at its most itself. The venue publishes no hours on the pages that resolve, so check before a late booking.
  • Booking: through the venue's reservation system, and worth doing. The upstairs Winter Garden bar is the pre-theater and after-lunch drinking room, and it runs without music.
  • Dress: no shorts. The doorman enforces it upstairs (CNN).
  • Price: Harden's 2026 average is GBP 88 a head for three courses with half a bottle of wine and service.
  • Dietary: nothing published. The venue's menus page did not resolve and no vegetarian, vegan, gluten or allergen statement appears on any reachable page.
  • Hygiene: FSA rating 4 at the Westminster inspection of 4 November 2025, with cleanliness and condition of structure scoring 10 (FSA).
  • The room's history: the private rooms are named for Graham Greene and John Betjeman, and the upstairs bar held what CNN calls London's "most celebrated table for two," where the future Edward VII dined Lillie Langtry.

Jeff's take (his words)

  • Note: "Historical, iconic. Go for a late night negroni." REAL.

Verdict (Chef Jeff ladder)

must-visit — Rules sells more game than any restaurant in Britain, through an exclusive line to one estate dealer, in the room where it has been doing it since 1798, and it will steam you a suet pudding of steak, kidney and an oyster. That is a specific piece of cooking you cannot get anywhere else at this depth, in a room that is itself the reason people book. The food is not cutting edge and Harden's diners rate it 3 out of 5, so the rung is earned on uniqueness, provenance and the room, not on technique. Go in game season, eat the pudding, and take the drink upstairs.

Order

  • Steamed steak and kidney pudding with an oyster
  • Game in season (grouse
  • partridge
  • roe deer)
  • Potted shrimps
  • Dorset crab salad
  • Uig Lodge smoked salmon
  • Black velvet in the upstairs bar

Good to know

  • Booking: recommended
  • Timing: lunch, dinner
  • Best for: dinner, lunch, big-night, date, drinks, groups-ok
  • Avoid: The roast crown of mallard. Camilla Long ate it pink with salsify, mushrooms and quince in her February 2026 Sunday Times review and her verdict was 'It's fine', while the steamed steak and kidney pudding is the dish everyone agrees on
  • Expert picks: Camilla Long
  • Verified 2026-07-29

Sources & mentions

  1. [1]
    The Sunday Times (Camilla Long), via Harden's Review of the Reviews 384

    Long's first review as the Sunday Times' new restaurant critic, in the week to 8 February 2026, sent to London's oldest restaurant by the paper's custom. She has visited 'possibly a hundred' times and loves it for a confidence 'so rare in restaurants as to be almost erotic' and a raffish atmosphere. On the fabric: 'a bit wayward and leery, about six months from needing a serious refit. But then, when you're over two hundred years old, why make any effort? Bothering about loos is common, isn't it?' On the food: 'Acres of succulent brown food, game, shrimp, puddings. The main cooking method seems to be imperial fug. Potted shrimps are soft and silken in their pot, there's a fat wodge of bread, more than enough to go around, and duck rillettes are gamey, spicy, fabulous, with a big earthy dollop of armagnac chutney. A roast crown of lean mallard is served pink, with salsify, mushrooms and quince. It's fine. And then there is Rules's hero dish, steamed steak and kidney pudding.' She calls the upstairs cocktail bar 'Edward VII's sex lair'

  2. [2]
    CNN Travel

    Chris Dwyer, 8 July 2026. Opened as an oyster bar by Thomas Rule in 1798. Owner Ricky McMenemy has been custodian for 37 years, arriving in 1993 as manager and taking ownership in 2022; CNN counts five owners in the restaurant's history. McMenemy: 'Rules for me became a surrogate child'; 'When we ripped out the kitchen in 1993, it was Dickensian! We spent half a million pounds redoing it, which also ensured that we attracted a much better chef'; 'We never wanted it to be fossilized, or set in aspic'; 'I'm now on the fourth generation of some families coming in that I've served.' Key sourcing fact: 'thanks to an exclusive relationship with estate game dealer Andy Dent, Rules sells more game than any other restaurant in the UK.' Menu detail: Dorset crab salad, potted shrimps with toast, Uig Lodge smoked salmon from the Isle of Lewis; steak and kidney pudding, roast rib of beef with Yorkshire pudding for two; the signature steak and kidney pie arrives with a silver jug of gravy, mash and a pot of English mustard, and can be ordered as a steamed suet pudding with an optional oyster; desserts are rhubarb crumble, golden syrup sponge, sticky toffee pudding. During WWII it opened two hours at lunch on rationed meals but served unrationed wild grouse, roe deer, pheasant and rabbit. The 1975 Good Food Guide called the waiters 'out of sorts with life' and a reviewer said the vegetables 'tasted as if preserved since 1798'. Upstairs is the Winter Garden cocktail bar, no music, dress code enforced (no shorts past the doorman), once home to London's 'most celebrated table for two' where the future Edward VII dined Lillie Langtry. Filmed for Spectre (2015) and Downton Abbey

  3. [3]
    Harden's

    2026 diners' survey: average GBP 88 for three courses with half a bottle of wine and service, food 3 out of 5 (Good), service 4 out of 5 (Very Good), ambience 5 out of 5 (Exceptional). 'Proper old-school dining and a style of service rarely found nowadays' maintains the highest enthusiasm for London's oldest restaurant, on this Covent Garden site since 1798, with 'beautiful olde worlde decor' that looks like you have 'stepped back in time' to the era of Dickens. 'Of course the tourists flock, especially Yanks, and have for decades, get over it', while locals 'make an annual pilgrimage and hope the traditions remain for the next generation'. Its 'seasonal, rich and wonderfully hearty British cooking' is of 'remarkably enduring quality': 'the beef pudding with an oyster? yes please, it's as good as it gets' ('superb, suet-encased, served with extra gravy'), and 'the game in season is always good if a bit expensive' (for example 'half a tender and flavourful roast partridge with bread sauce'). Top tip: 'there's also a super bar upstairs that too many customers ignore', 'a favourite spot for a proper Black Velvet: that magical mix of champagne and Guinness devised during the time when Queen Victoria was in mourning'. Earlier editions add that the wine list is 'sort of gentlemen's club level' but 'the mark-ups are reasonable'

  4. [4]
    Rules (venue)

    Homepage: 'Established by Thomas Rule in 1798', 'owned by just four families' across 'the reigns of ten monarchs'. History page gives different numbers, 'the reigns of nine monarchs' and 'changed hands only three times', and states that Thomas Rule 'began his journey into the world of oysters at Maiden Lane' in 1798, that Tom Bell's daughter sold Rules to John Mayhew in 1984, and that 'Today, Rules is owned by Ricky McMenemy who has worked at the restaurant for 35 years'; about 90 guests and 90 staff. Diners on the wall include Dickens, Thackeray and H.G. Wells, and the room served as an unofficial green room from Henry Irving to Olivier, Buster Keaton and Chaplin. Private rooms are the Graham Greene and Sir John Betjeman. The Cocktail Bar page: 'A dark wood bar where the barmen expertly mix classic cocktails, a Martini (stirred never shaken), a Gimlet, a Bloody Mary on a Sunday afternoon'; ten house recipes by Bernard Barbuk, built on a base spirit plus two to four flavorings, using eau-de-vie, grapefruit, absinthe and the no-longer-made Cinzano Orancio; 'No homemade infusions. No assortments of muddled berries. no cocktail speak descriptions either'; the doctrine is 'Don't try to be clever, just focus on making great drinks'; house cocktails are 'Served in silver tankards'; the room is also called the Winter Gardens

  5. [5]
    FSA food hygiene register

    FHRSID 410939, Rules Restaurant, 34-35 Maiden Lane WC2E 7LB, Westminster, Restaurant/Cafe/Canteen. Rating 4 (good) at the inspection of 4 November 2025; hygienic food handling 5, cleanliness and condition of structure 10, confidence in management 5. Above the 0-1 safety-override threshold; recorded because it is not a 5

Record

slug
rules
city
London
group
Restaurants
category
Restaurant
cuisine
British game
area
Covent Garden
price
$$$$
editorial class
Icon
ladder verdict
must-visit
provenance
verified
confidence
high
status
Open
address
34-35 Maiden Lane
coordinates
51.51083, -0.12319
last verified
2026-07-29
curated page
places/rules.md