Restaurants

Koya Soho.

Udon · Soho · $$ · Solid · must-visit · verified

50 Frith Street

Udon and dashi made from scratch every morning at twenty-five stools on Frith Street since 2010. The Infatuation calls the English Breakfast Udon one of the great modern London dishes. Walk-in, complete parties only.

Jeff's note

Koya Soho

The udon and the dashi are made from scratch every morning, and the bowl a critic called one of the great modern London dishes is a full English cooked into it.

Why go

Koya opened on Frith Street in 2010 and the venue's own description of itself has barely moved since: "freshly made udon noodles and dashi with simple, paired back interiors", head chef Shuko's cooking running "from breakfast through to dinner" (Koya). Twenty-five stools face the kitchen, there are no bookings, and they seat complete parties only. The Good Food Guide's read on why it works is technical rather than romantic: the noodles have "just the right bite and mouthfeel, smooth, silky and bouncy, with added oomph from the quality of the kake (dashi and mirin broth)" (Good Food Guide). Sixteen years on, a working chef still names it as her solo default and an industry poll still ranks it fourth for breakfast in London. That is the institution test passed on current evidence rather than on age.

Order this / avoid

  • Order: the English Breakfast Udon, which Jake Missing called "truly one of the great modern London dishes." ref Otherwise atsu-atsu for hot noodles in hot broth, hiya-hiya for cold with a dipping sauce, and tenzaru or niku on top.
  • Avoid: arriving as a group in pieces. They seat you when everyone is there.

What locals & experts say

  • Jemma Harrison, chef at Kaunter, in la grappe's chef-haunts piece, February 2026: "Is my absolute go to, particularly if I'm dining solo. I sit at the bar and slurp udon and munch tempura. It feels like a home away from home." ref
  • TOPJAW's aggregate breakfast poll (April 2025), Koya at No. 4, drawn from their own two hundred-odd industry interviews: "the beautifully niche Koya. Koya got huge respect straight out of the gate because of their commitment to being very authentic and hand making udon noodles. Which is why they're loved by chefs, industry folk, Japanese people." ref
  • Jake Missing, The Infatuation (September 2023), 8.7/10, on the value: "brilliant, innovative bowls for under GBP 20," in what he calls a "knowingly transient place". ref
  • The Good Food Guide, band Good, on the room and the crowd: "Pared-back decor, counter seating, no bookings and regular queues at busy times," where people come "to just slurp and go". ref

Good to know

  • Where: 50 Frith Street, W1D 4SQ, in the middle of Soho.
  • Sites: three Koya restaurants, plus a railway arch in Hackney that looks like production. This row is the Soho original; the others are Koya City at Bloomberg Arcade and Koya Ko at Broadway Market Mews. A review of one is not a review of another, and the Frith Street counter is the one every source here ate at.
  • Booking: none taken. Queues at busy times, and complete parties only.
  • Timing: all day, seven days, breakfast through dinner, closing at 10pm. Missing's advice is to come about an hour before that, or to come for breakfast.
  • Hygiene: FSA rating 5, Westminster, inspected 2 September 2024. The register files this address under the name "Koya-Ko", which is also what the separate Broadway Market site is called; they are different premises with different FHRSIDs. ref

Jeff's take (his words)

Jeff saved Koya Soho with no note. His raw saved-places export carries an empty Note for this row, so nothing above is in his voice and no order is attributed to him.

Verdict (Chef Jeff ladder)

must-visit — Build a morning around it. The udon and the dashi are made from scratch every day at a twenty-five-stool counter that has been on Frith Street since 2010, and the room still gets it right sixteen years in. Jake Missing scored it 8.7 and called the English Breakfast Udon 'truly one of the great modern London dishes', which is a career-dish claim about a bowl that costs less than twenty pounds. Jemma Harrison, who cooks at Kaunter, says it is her 'absolute go to, particularly if I'm dining solo. I sit at the bar and slurp udon and munch tempura.' TOPJAW's own poll of two hundred industry interviews put it fourth for breakfast in London. The Good Food Guide's line on the noodles is the technical one that matters: 'just the right bite and mouthfeel, smooth, silky and bouncy.' Walk in, take a stool, eat in half an hour, and go at breakfast rather than at seven.

Order

  • English Breakfast Udon, bacon and egg turned loose in dashi
  • Atsu-atsu, hot udon in hot broth, for the noodles at their bounciest
  • Hiya-hiya, cold udon with a cold dipping sauce, when it is warm out
  • Tenzaru on top for prawn and vegetable tempura, or niku for beef served rare
  • Chicken kara-age to pick at while the bowl comes

Good to know

  • Booking: no-bookings
  • Timing: all-day, breakfast, no-bookings, get-there-early
  • Best for: breakfast, lunch, dinner, solo, quick, cheap-eats
  • Avoid: Turning up as a four and expecting to sit down. They seat complete parties only, at twenty-five counter stools; Reading a Koya City or Koya Ko review as this room. Frith Street is the 2010 original and the counter is the whole idea; Settling in. Half an hour is a normal visit and the room is built to turn over
  • Expert picks: Jemma Harrison, Jake Missing, Topjaw
  • Verified 2026-07-30

Sources & mentions

  1. [1]
    Koya (venue site, read 30 July 2026)

    first-party: 'The Japanese udon noodle bar first opened in Soho in 2010, specialising in freshly made udon noodles and dashi with simple, paired back interiors. Koya is still serving Head Chef Shuko's udon, donburi and authentic Japanese small plates from breakfast through to dinner at three London locations.' The three are Soho, the City (Bloomberg Arcade) and Hackney

  2. [2]
    The Good Food Guide (band Good, price band GBP)

    on this Soho room, verbatim: 'Pared-back decor, counter seating, no bookings and regular queues at busy times'; people come 'to just slurp and go, lured in by the prospect of some of the best hand-made udon in town'; the noodles have 'just the right bite and mouthfeel, smooth, silky and bouncy, with added oomph from the quality of the kake (dashi and mirin broth)'. The udon is divided from 'atsu-atsu' (hot udon in hot broth) to 'hiya-hiya' (cold udon with cold dipping sauce), with toppings tenzaru (prawn and vegetable tempura) and niku (tender beef served rare); small plates of sunomono, marinated mushrooms and chicken kara-age; donburi rice bowls. 'Koya is open all day, seven days week, with breakfast as one of the highlights: come here for a full-on Japanese spread, an English fry-up or a plate of kedgeree.' Service 'patient'

  3. [3]
    The Infatuation (Jake Missing, 22 September 2023)

    rated review, 8.7/10, EXPLICITLY of the Soho branch at 50 Frith St W1D 4SQ. Verbatim: the English Breakfast Udon is 'truly one of the great modern London dishes'; the room delivers 'brilliant, innovative bowls for under GBP 20'; it is a 'knowingly transient place' with a counter for about 25; he suggests arriving 'an hour or so before it closes at 10pm' and says a meal is done 'within half an hour'. Also names the Curry Atsu-Atsu and the Hiyashi Lamb Cumin Miso. Rated-review tier, below a bylined newspaper critic (docs/RANKING.md 4b)

  4. [4]
    London chef votes (places-db/london/data/chef-votes.jsonl)

    TWO independent industry interests. Jemma Harrison, chef at Kaunter, in la grappe's chef-haunts piece by Immy Lawrence, 19 February 2026, printed as 'Koya Soho'. Separately TOPJAW's aggregate breakfast poll placed Koya fourth, 24 April 2025; that is a masthead-level tally across their own 200-plus interviews and counts as ONE interest under the topjaw slug rule. The vote file also carries a namematch warning worth keeping: 'Koya' matches the unrelated master row 'Yokoya' at 0.90 by containment, which is a FALSE match and different premises

  5. [5]
    FSA food hygiene register

    THIS premises: FHRSID 554730, registered as 'Koya-Ko', Ground Floor, 50 Frith Street W1D 4SQ, Westminster, rating 5, inspected 2 September 2024, components 5/5/0. The register's business name differs from the trading name, which is recorded so a later pass does not read it as a different business. Siblings, for separation only: Koya City, 10-12 Bloomberg Arcade EC4N 8AR (rating 5, 7 March 2025); Koya Ko, 10-12 Broadway Market Mews E8 4TS (rating 5, 4 February 2025); and Koya Arch, 389 Railway Arches, Mentmore Terrace E8 3PH, awaiting inspection

Record

slug
koya-soho
city
London
group
Restaurants
category
Restaurant
cuisine
Udon
area
Soho
price
$$
editorial class
Solid
ladder verdict
must-visit
provenance
verified
confidence
high
status
Open
address
50 Frith Street
coordinates
51.51362, -0.1317
last verified
2026-07-30
curated page
places/koya-soho.md